Trend Color Forecasting

 

 

The theme of Yves Saint Laurent spring 2013 collection has a rock & roll and hippie style inspired influence. This is the first collection that new design director Hedi Slimane has created for Saint Laurent.  The name of this collection is called “Ladies of the Canyon.” (Vogue) This inspiration of being on a canyon is seen through the design details of each garment. For example, garments such as cigarette pants, paired with a cropped jacket in sequins with super-wide black satin lapels. This collection also featured other items such as jacket with exaggerated shoulders, a white shirt with a black floppy bow and a wide-brimmed hat. (Vogue)  

Color forecasting was involved when creating this collection, this is a process of gathering, evaluating, understanding, and interpreting information to be able to predict the colors that will be desirable for the consumer in the upcoming season.(Russo) The color story of this collection called “Ladies of the Canyon”, is blue sky, camel forest, windy black, savannah red, hunter green, cream trail mix, purple breeze and yellow star bright. I truly believe that YSL will continue to use most of these colors in his 2013 summer collection. I think that these colors are very rich and luxurious.  We will most likely see these colors in a lighter shade for summer 2013.  A color forecaster is a specialist in the research and development of color prediction and often is associated with a forecasting service, manufacturer, retailer, or a textile producer. (Russo). (these photos are from Vogue, and is photos of the 2013 YSL Fashion show in Paris)