Year 2017 Saint Laurent

 

 

The fashion house that I have been researching and blogging about this trimester is Yves Saint Laurent (YSL).  YSL is a luxury fashion house that was founded in 1961 by designer Yves Saint Laurent and his acquaintance, Pierre Berge’, who helped with the financial portion of the company and later in life, became St. Laurent’s significant other.  Yves Saint Laurent had a successful career lasting over 40 years. He is a French Fashion Designer who had worked under Christian Dior and became Dior assistant at the age of 17. Then after Dior’s death a few years later, Yves St. Laurent became the creative director of the Dior fashion house.

After working as the creative director of Dior, Yves Saint Laurent decided to open his first couture house in 1961, with the help of former employees who had worked at Dior. The logo YSL was created by Cassandra a graphic designer. Throughout Yves Saint Laurent’s career he had designed for both men and women and has a cosmetic and perfume line. Some of the most identifiable pieces that have been showcased in most of YSL collections are the famously recognizable classic tuxedo suit for women, The Mondrian Dress, which was inspired by art, the dinner jacket, the pant suit, the safari jacket, the pea jacket/coat, and was the first designer to have created the see-through garment. Most of Yves Saint Laurent fashion trends have become iconic.

In 1999, Gucci purchased the YSL brand and paid Tom Ford to create a ready- to- wear line. In 2002, YSL closed it illustrious couture house and Gucci took over YSL. In March of 2012, Hedi Slimane was chosen for the position of Creative Director of the YSL brand. In recent months, Slimane decided to drop the Y in YSL and changed the brand name to Saint Laurent.  This might be very risky to for Hedi Slimane. I believe purpose of this change in the name was to rebrand the company and to attract a new and younger customer. This idea was seen in the winter 2012 2013 collection, this collection featured a bohemian style were as the past collection was chic and featured beautiful silhouettes that showed off the cut of the garment.

    

This photo compares the new collection with the past collections

 

 

 Forecasting is a process of gathering, evaluating, understanding, and interpreting information to help predict ideas for the future. I believe that Hedi Slimane will still be the creative director of Saint Laurent in the year 2017. Slimane has created new innovated steps to rebrand the company and showcase a new look for Saint Laurent, but he still incorporates the classic staple pieces that YSL is recognized for. I believe that we will see a younger a hip consumer purchasing YSL.

-XOXO RKP

 

Textiles

Textiles can be influenced by many things such as nature, art, and home décor. Textiles are described as a flexible fabric that is woven, knitted or assembled using other methods of construction, and often composed of layers. The five stages of textile production are fiber, yarn, fabric construction, colors, pattern, and ornamentation, and finishes. Forecasters need to have an understanding of textiles, trims, findings, and materials, including how they produced, in order to articulate a textiles and material forecast (Rousso).

        In St. Laurent’s Collection for spring 2013, most forecasters would be able to figure out where the designer got their inspiration. I when I was doing my research, I was able to find great inspiration from nature, art and other garments that had unique trims. I analyze each garment from the collection; I then brainstormed ideas that would relate to the name of the collection which is called “Women of the Canyon”.  I took two looks from this collection and made two trend pages about the texture used in each garment.  These are my trend boards and hope you enjoy them both.

    I will show you two photos of the St. Laurent's Collection, and the objects that inspired the creation of the garment.

 

This Garment was inspired by the Grand Canyon. The texture of the jacket is suade and the frindge on the jacket reminds me of a dream catcher.

 

 

The second textile from YSL collection, resembles metallic gold



 

Metallic Gold is seen in almost everything from apparel to home decor. This garment could have been inspired from heavy knit sweaters that has a metallic finish to it, abstract artwork and jewelry that has tassels







Street Fashion vs. YSL collection

When a designer is creating a new collection for any season, the designer will need inspiration for the collection and will most likely get the insight from Street Fashion. The meaning of Street Fashion is an offbeat or avant-garde fashion inspired by contemporary culture of urban street people. When searching for some great street fashion, I traveled to College Hill in Providence RI. to see what the urban college students wear and what trends seemed to be popular.  While I was snapping photos of street fashion I was able to find fun trends such as oversized sweaters.

 

YSL

 
 

            Then I looked at Yves St. Laurent’s current collection to find comparable fashion trends. I was able to evaluate my street fashion photos to YSL collection. I found similar design details such as the shape of the garments, the color stories, and the texture of the designs. The oversize sleeves in the YSL garments relates to the look of the oversize sweaters.  The color of the collection has dark and neutral shades such as black, grey, dark green, and purples.

 

Street Fashion by RKP

Trend Color Forecasting

 

 

The theme of Yves Saint Laurent spring 2013 collection has a rock & roll and hippie style inspired influence. This is the first collection that new design director Hedi Slimane has created for Saint Laurent.  The name of this collection is called “Ladies of the Canyon.” (Vogue) This inspiration of being on a canyon is seen through the design details of each garment. For example, garments such as cigarette pants, paired with a cropped jacket in sequins with super-wide black satin lapels. This collection also featured other items such as jacket with exaggerated shoulders, a white shirt with a black floppy bow and a wide-brimmed hat. (Vogue)  

Color forecasting was involved when creating this collection, this is a process of gathering, evaluating, understanding, and interpreting information to be able to predict the colors that will be desirable for the consumer in the upcoming season.(Russo) The color story of this collection called “Ladies of the Canyon”, is blue sky, camel forest, windy black, savannah red, hunter green, cream trail mix, purple breeze and yellow star bright. I truly believe that YSL will continue to use most of these colors in his 2013 summer collection. I think that these colors are very rich and luxurious.  We will most likely see these colors in a lighter shade for summer 2013.  A color forecaster is a specialist in the research and development of color prediction and often is associated with a forecasting service, manufacturer, retailer, or a textile producer. (Russo). (these photos are from Vogue, and is photos of the 2013 YSL Fashion show in Paris)

 

Theme and Inspiration of YSL

The meaning of theme is a unified, dominant idea and must be identified early in order to prepare and get ready for up and coming season. The meaning of inspiration comes from past and current events, celebrity influence, economics, news, art, politics, movies, music, TV show, iconic fashionable men and women, and ect. Almost anything can inspire a designer. When researching inspirations and themes for Yves St. Laurent Fall/Winter 2012 Fashion Show, I was able to seek out design details such as the shape of the garments, the color stories, and the texture of the designs. The shape of the garments seemed to resemble an hour glass shape because when adding a thick waist belts it creates an hourglass figure. This collection had dark colors such as black, grey, dark green, and purple. Yves St. Laurent Fall/Winter 2012 collection seemed to be influenced by Flowers, especially the Calla lily. Georgia O’Keefe might have been an influence to this collection because a lot of the garments had a Calla lily print that resembled O’Keefe artwork. Even the silver jewelry seemed to look like a Calla Lily. This collection seems to be very classic and professional; Jackie Kennedy and Audrey Hepburn could have be an inspiration for the design of this collection. YYSL Fall/Winer 2012

Yves Saint Laurent

The fashion house that I will be researching and blogging about is Yves Saint Laurent (YSL).  Some background information about YSL is that it is a luxury fashion house founded in 1961 by designer Yves Saint Laurent and his partner Pierre Berge.  YSL is well-known for their famously recognizable classic tuxedo suit for women. Most of YSL fashion trends have become iconic. In 1999, Gucci purchased YSL brand and paid Tom Ford to create a ready to wear line. In 2002, YSL closed it illustrious couture house and Gucci took over for YSL. In March of 2012, Hedi Slimane was chosen to take over the position of Creative Director of the YSL brand. In recent month Hedi Slimane decided to drop the Y in YSL and changed the brand name to Saint Laurent. Saint Laurent held its first fashion show about three month ago, and it featured the fall and winter 2012/2013 styles. The spring 2013 show will be held in Paris, France, on the 25^th of September.

here is a clip of the ysl fashion show (youtube)

Hello Fashion Fans

Hello fashion fans,

My name is Rachael Katherine Paladino and I am a fashion merchandising and retail marketing student at Johnson & Wales University in Providence, RI. I am a junior in college and have a passion for fashion! 

It all started back in eighth-grade, on weekend shopping sprees with friends, when fashion became a passion. In high school, I became extremely involved in the fashion design club. As part of the club, I constructed several recyclable dresses that provided me with experience in how a take a sketch of a design and emerge it into a final creation.  This knowledge led me to seek out a more in-depth program that could educate me as to career possibilities in the fashion industry. The summer of 2008, I attended Fashion Camp NYC at LIM, which is located in Manhattan, NY. This camp introduced me to many careers opportunity’s in the fashion industry. After my experience at Fashion Camp NYC, I was able to bring back useful information for the other future fashion designers, like myself who was part of the fashion design club at St. Peter Marian High school. When I attended JWU, I was able to find a club on campus that was involved with fashion. The club that I am currently part of is called the International Fashion Society (IFS). I am on the board as the public relation specialist.

I am creating this blog for my fashion forecasting class. I will be posting each week. I hope you enjoy reading and learning all you will need to know about fashion forecasting and the fashion industry.

Enjoy!!!

Rachael Katherine Paladino